Crayon became a leading European supplier of software asset management, cloud and volume licensing, and associated consulting services. Norvestor acquired the company in 2012. The business offered a robust and scalable business model that generated stable revenues through the sale and management of software licenses from leading global software providers. During Norvestor ownership the company expanded to 14 new countries and acquired 11 companies. Crayon was listed on the Oslo Stock Exchange in November 2017.