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Life Europe AB

Investment date: December 2005

Industry: Consumer Markets

Fund: Fund IV

Exit Date: December 2017

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Life Europe became the largest Nordic chain for health and wellness products. At the time of investment, Norvestor saw an opportunity to create Nordic leadership in a fragmented market, with growth underpinned by consumer trends and demographic development. The company grew to become one of Europe’s largest health and wellness specialist retailer. Norvestor exited in 2017, leaving Life Europe positioned as the best-known and most established brand in this sector.