European Travel Interactive (Etraveli) was established in 2007 on Norvestor’s initiative to acquire Seat24 and merge it with Svenska Resgruppen (SRG Online). We helped this entrepreneurial company to develop an acquisitive strategy with a dedication to efficient customer service. Etraveli pioneered digital travel booking and became a leading Nordic online travel platform offering flight, hotel and other travel-related services. We sold our investment in August 2010.