Sector
Business Services
Fund
Norvestor VII
Investment Date
Exit Date
Norvestor VII acquired 4Service, a regional food service and hospitality provider based mainly in Oslo, and shared the management team’s vision of consolidating Norway’s fragmented facility management market. At the time, no provider offered a fully integrated solution combining catering, cleaning, and reception services, and digital innovation was minimal, presenting a unique growth opportunity. 4Service had become a leading local provider of food and hospitality services and had built a solid foundation for continued growth benefiting value to customers, employees, and investors.
Partnering for Strategic Growth
Norvestor partnered with 4Service on implementing a transformative buy-and-build strategy, rapidly expanding the company’s service range and geographic reach through strategic acquisitions across Norway. Beyond expansion, Norvestor shared their expertise to drive critical digital innovation, notably the launch of the IZY app, originally an internal digital tool, which streamlined tenant services and resource management, significantly differentiating 4Service in the market.
The partnership with Norvestor has been instrumental to our growth and development. Their strategic and unwavering support has been key in facilitating our acquisitions and our confidence in pursuing organic growth.
Tor Rønhovde, CEO.
Driving Differentiation Through Digital Innovation
While acquisitions provided scale, Norvestor also helped 4Service unlock a competitive edge through digital transformation. A prime example was IZY—a comprehensive solution designed to integrate services such as catering orders, visitor registration, and space bookings into a seamless tenant experience, delivered through an app. Initially conceived in-house, IZY received funding, guidance, and development support from Norvestor. Over time, IZY grew into a standalone platform with more than 250,000 daily users, earning recognition as one of the industry’s top facility management tools.
Scaling to Success
Norvestor’s involvement transformed 4Service from a regional food-service provider into a nationwide market leader in integrated facility management. The company achieved significant scale, becoming a benchmark for innovation and sustainability in the industry, while notably enhancing customer satisfaction and employee engagement.
Learn more about our portfolio companies
Norvestor takes an active ownership approach, with its funds investing in companies where they obtain a significant strategic position. Value creation is driven through board-level engagement and close collaboration with management teams to support long-term growth and strategic development. Case examples presented illustrate how this approach has supported current and former portfolio companies on their growth journeys.